Everything we mean about being on the internet is somehow related to these two digital platforms, Facebook and Google. These giant organizations have almost changed our way of defining the concept of digital marketing. No matter if it's a service business or a product business, it’s next to impossible to establish a glorious online presence and get visible to millions of people without the help of these two massive brands.

Now, both of these companies offer the facilities of advertising campaigns that actively help the companies promote their products or services. Any random person who has been active on social media has certainly come across many advertisements of several companies in the form of an ad that directly leads people to their home page. This is exactly how it works. In the modern era, today’s businessmen are deeply focused on google and facebook ads as it can effectively help to boost the customer base.

How do these ads work?

• Google ads: Google adwords can offer you keywords based advertisements and it’s currently considered as the most popular advertising platforms all over the world just because of the gigantic popularity that google has gained as a search engine. By choosing appropriate keywords, you can easily attract your target customers through google ads. You may easily start from $500 per month for your google ad.
• Facebook ads: Facebook ads have also become extremely popular and can bring you qualified leads. So many organizations these days are focusing on facebook ads and running campaigns on facebook. However, facebook ads seem different from google ads because these two are different platforms. You may run your facebook ad by firstly preparing the ad and then paying an amount for the ad campaign.

Which one is better : Facebook ad or Google ad?

Now the big question has arrived. What if we put a fair comparison between these two? To be more specific, which platform can help you boost your client base? On which platform can you bring your advertisement next to a larger number of audience? Let’s take a closer look.

The answer is, it depends on what kind of audience you are targeting for your category of product or services. Although both the platforms are worthy enough to take your client base to the next level, however, both platforms have their own specific purposes. From that perspective, you must choose your advertising platform based on who you think your ideal audience is, or has the potential to be.

Facebook may work better if you have a very specific target audience for your services or products as facebook can be useful to choose people based on age, ethnicity, race, marital status and even personal interest. For example, if you sell your products only to the teenagers of North India who love to play basketball, facebook can effectively be a better option for you.

On the other hand, Google Adwords will bring your ads to those audiences who are searching for services or products based on certain keywords. However, Google provides the facility of choosing the target audience based on their age, household income, location and sex. To be mentioned, the biggest advantage of choosing Google is - Google can take more than 65000 search queries each second that is equivalent to 2 trillion searches every single year.

The conclusion is, it’s better to categorize their purposes rather than comparing them. You must choose one of them wisely based on your specific needs if you wish to generate your expected outcome. To be mentioned, you need to research well before choosing one of those platforms to run your ad campaign.

Why choose one of them when you can choose both?

Choosing both of these is probably the wisest step you can take. If you are not running out of budget and still holding a certain amount to spend for digital marketing and brand awareness, then it’s better if you run a facebook ad campaign as well as a google ad at the same time. This will help you get connected with the largest possible number of potential customers, which will help you boost your business profit like never before. However, as google ads have already been chosen by so many well-grown organizations and have become an inseparable part of digital marketing these days, it’s better to start the journey from a google ad.

I am a google ads professional who has 6 years of experience of creating and managing accounts. I have been handling thousands of dollars spent by clients every month and I can easily help you to spend for ads efficiently and make sure that your ad reaches your truly ideal clients. Let’s connect today and work together to maximize your business profit and boost your client base.