Almost every business owner who is maintaining a standard online presence is well aware of the necessity of search engine optimization. Search engine optimization is essential to stand in the crowd. Nowadays, people use search engines whenever they feel the need of any particular product or service. Search engine optimization can help you rank better in search engine results pages where people can find you easily and pay for your products or services that can effectively help you boost your business revenue. In simple terms, it makes you noticeable enough and helps you maintain competitive edges with other similar service providers.
What are SEO tools?
SEO tools are mainly a kind of free or paid software service facility that can help in search engine optimization and enhance your online presence. From keyword research to website audit, a wide range of things can be done using SEO tools. As a matter of fact, SEO tools are widely being used nowadays by so many business owners all over the world.
What are the benefits of using SEO tools?
- As mentioned above, SEO tools include the keyword research feature, which can effectively help you increase organic traffic on your website.
- You can easily and quickly optimize your content through target specific keywords using SEO tools.
- SEO tools can present a lot of precious data next to you regarding how much you have improved and what changes are required to be made for further improvements.
- You can easily see the keyword rankings of your competitors as well as their appearance on the search engine results pages.
Most of all, doing all the keyword research as well as SEO tracking is possible indeed without an SEO tool but that will cost much time and effort. In simple terms, SEO tools can make all these easier enough for you. You can also assess and manage SEO strategies using SEO tools. It is a fact that tasks like analyzing the data and finding broken links may take more time than you can even imagine. SEO tools can be a turn-key solution for all such issues.
What are the payment models available for SEO tools?
- Payment per Volume: In this type of payment model, users are charged based on the volume (number of searches or number of pages) accordingly.
- Annual or monthly payments: In this type of payment model, there are monthly charges or annual charges for the users.
- One time payment: A few SEO tool providers also offer the facility of a one time payment. Once you make the whole payment at a time, you get all the premium features till the end without any worries of renewing.
- Freeware: Some basic editions of SEO tools may come for free of cost too, however, they may offer limited usage and may not help you get all of those important features that may help you get your desired outcome like the paid ones.
Top 10 SEO tools you should know about
- Semrush: Semrush is most certainly one of the best SEO tools in the market. However, Semrush is known for offering only a few services for free in their basic plans. You need to purchase the full version of Semrush to unlock all the premium benefits of this tool. They also offer SEO content templates as well as a site audit tool, on page SEO tracker, SEO writing assistant etc.
- Answer The Public: The most unique specification of this particular SEO tool is, it starts finding questions asked by people on blogs, forums and social media and then it suggests keywords based on that. This is currently one of the most amazing SEO tools available in the market.
- Seobility: Seobility will let you know about occurring issues regarding search engine optimization like sitemap problems, slow loading pages, blocked pages, technical SEO issues etc. To be mentioned, you will receive this data for free. Also, it will inform you about the content related issues like keyword stuffing, thin content, duplicate content etc.
- Screaming Frog: Screaming Frog crawls your site and finds out potential issues like javascript rendering issues, HTTP header error, bloated HTML etc. Screaming Frog can also be used for fast identification of pages with duplicate content. Nowadays, a huge number of people have already started using Screaming Frog.
- Moz pro: Moz offers a diverse range of tools that can be used for increasing ranking as well as traffic. The backlink analysis tool as well as the keyword research feature of Moz is what made them the first choice of many business owners. Last but not the least, through Moz you will get detailed insights that will help you plan your SEO strategies.
- Google Analytics: Being introduced by the world-leading brand, Google Analytics has already become a reliable option for people who are in search of a perfect SEO tool. It is easier than ever to track your website traffic using Google Analytics. The best way to use it is to combine it with Google Search Console to get the best possible outcome. Google Analytics will help you get many essential data like bounce rate, page speed, organic traffic etc. It’s next to impossible nowadays to run any kind of SEO campaign without the help of Google Analytics.
- Ahrefs: Ahrefs is one of the top rated SEO tools on the internet that will flawlessly help you track, maintain and plan your SEO strategies. Ahrefs can also examine competitor backlinks that will help you plan your backlinking strategy. Because of the amazing site auditing feature of Ahrefs, many experts all over the world are recommending Ahrefs these days.
- Woorank: Woorank can track and report marketing data that will help you improve your SEO strategy as well as your content. As a matter of fact, Woorank is considered as one of the best SEO tools for digital marketing experts. The detailed insight that Woorank provides also includes mobile and social media Data.
- Majestic: Majestic is one of the most useful SEO tools in the market as it offers a wide range of handy features. Majestic will show your broken links as well as a detailed overview of your website. It will offer so many features to manage your SEO, so you can unhesitatingly choose Majestic.
- Spyfu: As the name suggests, Spyfu is known for its ability of spying on competitor keywords and strategies, which will help you plan your strategies more carefully to maintain competitive edges. Most of all, Spyfu is also known for providing services for a very budget-friendly price in the market.
Some mentionable features that come with SEO tools
- SEO tools errorlessly find out the most common search terms that are relevant to your website and the process is called keyword analysis.
- SEO tools also help to measure the amount of visitors to your website from external sources and also calculate how often the visitors are entering your website.
- SEO tools can measure the ranking of different websites and help you compare your website’s ranking with the websites of the business owners you are competing with.
Getting an SEO tool for yourself today can be easy enough as there are lots of SEO tools available on the internet these days. However, it may end up being a bit challenging to choose the perfect SEO tool. We have prepared a list of the best SEO tools in the market just for you. You may take a glance and select one now and get higher placement in the search engine results page.
