Our brain babies are valuable to us. Therefore, high bounce rates on an eCommerce store or website feel like that brain baby has not been appreciated. Are you worried about the high percentage of bounce rates? You are in luck as this article will discuss top 8 great tips to reduce bounce rates of your eCommerce store. Let’s begin.
What do you mean by ‘bounce rates’?
Bounce rates are the percentage of visitors that land on your site but do not explore any further and leave. There could be several reasons like:
- Your eCommerce store did not provide the visitors with the information or product they were looking for.
- Maybe your page took too long to open.
- Maybe there were too many pop-ups.
The list can go on. But, there is a difference between good bounce rate and bad bounce rate. You might be wondering what that means. Let’s find out.
As a rule of thumb:
- Bounce rates between 20-40% are excellent.
- Bounce rates above 40% up to 55% are average.
- Bounce rates above 55% up to 70% are higher than average.
- Bounce rates above 70% are alarmingly bad.
It is a natural process that visitors sometimes leave your eCommercestore. But as stated above, if the %age if anywhere above 70% it means that there is something wrong.
The eCommerce stores and websites depend on a visitor’s browsing for business conversion. Hike in bounce rates leads to the low conversion rate of the websites. The maximum amount of bounces has been reported on product pages. That is the place where the visitor would land and decide whether to go further or leave the page.
The question arises, “How do you deal with high bounce rates?” Let’s find out.
8 great tips to reduce bouncing rates:
- Optimize your call-to-action placement:
Call to action means getting an immediate response from your visitors. A visitor takes a few seconds to decide whether they want to stay or leave. A simple view of the visible area helps them take that decision. Optimize that area, let the visitors know what you are selling. Call to action should be compelling and honest.
- Improve the content:
Sometimes a page (or pages) have a significant percentage of bounce rate and a low average time. In that case, you should assess the content of that page (or pages). A visitor might want a better description or clearer information. When they do not find anything helpful, they decide to leave. Reviewing and improving your content would help in reducing the bounce rates of your site.
- Improve the speed:
Asstated before, a visitor decides in a couple of seconds if they want to stay. If the scripts and information on your eCommerce store are taking a long time to load, you will lose them. There are many optimization tools available to help you improve the speed of your webpage. Find the one that suits you and prevent slow processing from affecting the sales.
- A/B testing:
If you have isolated the problem that is leading to higher bounce rates, A/B testing is the next step. A/B testing allows you to compare two versions of the same website to see which one works better. It helps you to test different strategies or call to action and then compare the results. You can try varied content strategies, targeting a different audience, using different keywords and so on.
- Keep your audience engaged:
People buy what they see. If there are videos or pictures available for a product, it would draw more audience to it. Many leading websites use high-quality pictures as background as they have proven to be effective. There are many ways to add videos and pictures. They can be used in backgrounds, as incline images to your call-to-action, as “how to use” videos and so on.
- Act according to the target visitor:
A visitor might leave for reasons that have nothing to do with the site. There might have been a personal emergency or any other reason. You need to act accordingly. There are tracking technologies available that help you track when a user is about to leave. Instead of letting them go you display targeted messages. It can ask them to save the product or subscribe or ask for an email address and so on. This would help you to stay in touch with them. You can provide information on various products or offers and eventually convince them to buy a product.
This also works for engaging visitors. If a visitor is interested in a product, you can display offers related to that product and so on. This would prevent the visitors from leaving, allowing them to explore further.
- Work on site navigation experience:
The navigation should be direct and simple. Your eCommerce store should provide the visitor with what they are looking for. Visitors do not want to go through a complex navigation system that confuses them more than helping them. Keep it simple.
- Giving voice to the customers:
Giving your customers a way to talk to you is highly helpful. It can be done through the reviews section, customer support section, live chats and so on. If your site is displaying testimonials from satisfied customers, it would make the visitors explore more.
These 8 tips are the best weapons in your arsenal. These will effectively reduce the bounce rates of your eCommerce store. Did you find this article helpful? Let us know.
